You Can’t Get the Traffic Back. You Can Get the Session Back.
The economics of session depth, and the causal evidence behind it: +53% pageviews per user, 95% CI...
Get Them to the Second Episode
"Subscribers churn before a second episode — how do I get them watching in the first session?"
The problem
They cannot find anything, so they cancel
Twelve minutes to choose
US viewers spend 12 minutes per session looking for something to watch, up from 10.5 two years ago, and 19% give up.[1]
Half would cancel over it
49% of viewers say difficulty finding something to watch is reason enough to cancel. Price is not the only churn lever.
Too much, badly sorted
45% of viewers call the streaming experience overwhelming. A bigger catalogue with the same row of thumbnails makes it worse.
How viewers find the next thing to watch
- Ranked per viewer
- The next episode, or the next show, chosen on what this viewer watched and finished. Not a row of thumbnails everyone sees.
- Minutes back
- When the right thing is first in the row, the twelve-minute search collapses. The viewer watches instead of browsing.
- Same engine, on video
- The mechanism that runs on publisher web, pointed at video. It starts the way every deployment does: four weeks of baseline first.
Same engine, new surface
The next episode, chosen for this viewer, first in the row.
Streaming churn begins in the first session. A viewer who cannot find something to watch spends twelve minutes looking, and one in five gives up. A bigger catalogue with the same row of thumbnails makes that worse. The Artificial Poets Platform ranks the next episode, or the next show, for each viewer on what they have watched and finished, and puts it first. The twelve-minute search collapses into a choice that was already made. It is the same mechanism that runs on publisher web, pointed at a video catalogue: vectorised content, behavioural profiles, ranked retrieval. Our published results are from web surfaces. A first video deployment starts the way every deployment does: four weeks of measurement with nothing served, a frozen baseline, then enablement on a named day so the comparison is against your own numbers.
Introducing
Artificial Poets Platform
One engine behind every solution on this site. It learns your archive and your readers, then acts inside your CMS, your templates and your ad stack.
It learns your archive
Every story you have published, current again
The engine understands each piece by what it is about, not when it ran or where it was filed. A feature from 2019 competes for the next slot on merit with one from this morning.
Ranked
#1
for this
reader
today
It reads the visit
What a reader wants, without asking
Interest builds from what someone actually does in the session. No login, no third-party cookies, nothing leaving your domain. Useful on the second pageview, not the tenth visit.
Anonymous
Programmatic
Ad tech
Retail media
It chooses
The right next read, not the popular one
Someone comparing products and someone following a running story want different things. A most-read list gives both the same five links and serves neither.
It serves
There before the reader leaves
The feed, the recommendations, the search answer and the signup ask all run on the same engine, in your templates and your ad stack. Any slot that arrives with them is yours to sell.
Next read
The winter feeding mistake that costs you condition
Next read
Six saddle-fit checks before you blame the horse
It proves
A lift you can defend, or we say so
Every deployment runs beside titles that did not get it, plus a serving pause. That is how a result becomes a number you can take to a board instead of a vendor claim.
+46%
multi-page sessions
FAQ
Related
Horse & Rider Grew Pages Per Session 19% Without Growing Traffic
In the first quarter after enabling the Artificial Poets Platform, one in six Horse & Rider readers went past...
You Can’t Get the Traffic Back. You Can Get the Session Back.
The economics of session depth, and the causal evidence behind it: +53% pageviews per user, 95% CI...
