---
title: Fix the Second Click
description: "\"My related-articles widget shows everyone the same five links — what would a smart second click look like?\""
url: https://www.artificialpoets.com/use-cases/next-article-recommendations/
site: Artificial Poets
type: page
date: 2026-08-09T19:46:31+00:00
modified: 2026-08-25T19:31:44+00:00
---
# Fix the Second Click

## Fix the Second Click

"My related-articles widget shows everyone the same five links — what would a smart second click look like?"

![Horse & Rider](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/horseandrider.svg?v=0de6d7ec)

![Ride TV](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/ridetv.svg?v=b8d2f563)

![Equine Network](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/equinenetwork.svg?v=013ff1c2)

![Equus Magazine](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/equus.svg?v=93773edb)

![The Score](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/thescore.svg?v=1cb7bf6a)

![Equine Network Lockup](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/equinenetworklockup.svg?v=0724dc4c)

## Everyone sees the same five links

The problem

- **Related is not personal** The related-articles box shows every reader of an article the same list. It is a static query, not a recommendation.
- **Tags are not meaning** Matching on category or tag surfaces the newest piece in the same bucket, which is often the least relevant one.
- **The second click is the cheapest growth** A reader who takes a second click costs nothing to acquire. Most related modules convert under 2% of readers to one.

## A second click that is different for every reader.

What changes

The related-articles module your CMS ships runs one query per article and shows the result to everyone. Two readers with nothing in common see the same five links, usually the five newest in the same category. The Artificial Poets Platform fills those same modules per reader. Every article in your archive is embedded as a vector, so the engine compares what pieces are actually about rather than which tag an editor attached. It then ranks candidates against what this reader has read in this session and what they are reaching for now. Your end-of-article, in-body and sidebar slots stay exactly where they are. Editors pin, exclude and set rules per section, and an override stays an override. The measured effect on multi-page sessions was a 46% rise on enabled titles against a 16% fall on the comparison group.[1]

## Related

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