Our Customers in Numbers

How We Help Publishers Combat Organic Traffic Decline

Every number below is paired with a comparison group: Equine Network titles in the same category, measured over the same weeks, without the Platform. The comparison set is every eligible title.

Traffic did not grow on the enabled titles. Every gain here is depth per visit, which is the lever still inside a publisher's control.

Multi-page sessions on the enabled titles over nine months. Comparison titles fell 16%.
+46%
Sessions reaching five or more articles on Equus Magazine. Comparison titles fell 17%.
3×
Multi-page sessions on mobile, two thirds of this traffic. Comparison titles fell 23%.
+48%
Segments improved on the enabled titles. Organic Traffic declined.
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Method

How these numbers are made

  1. A comparison group on every figure

    Titles in the same network, same category, same weeks, without the Platform. The whole eligible set, never a flattering subset.

  2. A stated window

    Nine months, identical calendar weeks on both sides, bots excluded. Every study prints its dates and its method.

  3. A serving pause that confirmed it

    For four weeks the Platform did not serve. Session depth returned to its baseline, then recovered within a fortnight of serving resuming.

  4. Declines are printed

    Organic traffic fell on the enabled titles. Clear effect of Google AI Mode affecting publishers.

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