---
title: Get Them to the Second Episode
description: "\"Subscribers churn before a second episode — how do I get them watching in the first session?\""
url: https://www.artificialpoets.com/use-cases/video-recommendations/
site: Artificial Poets
type: page
date: 2026-08-09T19:46:31+00:00
modified: 2026-08-25T19:31:50+00:00
---
# Get Them to the Second Episode

## Get Them to the Second Episode

"Subscribers churn before a second episode — how do I get them watching in the first session?"

![Horse & Rider](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/horseandrider.svg?v=0de6d7ec)

![Ride TV](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/ridetv.svg?v=b8d2f563)

![Equine Network](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/equinenetwork.svg?v=013ff1c2)

![Equus Magazine](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/equus.svg?v=93773edb)

![The Score](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/thescore.svg?v=1cb7bf6a)

![Equine Network Lockup](https://www.artificialpoets.com/wp-content/themes/a13s/assets/vendor/equinenetworklockup.svg?v=0724dc4c)

## They cannot find anything, so they cancel

The problem

- **Twelve minutes to choose** US viewers spend 12 minutes per session looking for something to watch, up from 10.5 two years ago, and 19% give up.
- **Half would cancel over it** 49% of viewers say difficulty finding something to watch is reason enough to cancel. Price is not the only churn lever.
- **Too much, badly sorted** 45% of viewers call the streaming experience overwhelming. A bigger catalogue with the same row of thumbnails makes it worse.

## The next episode, chosen for this viewer, first in the row.

Same engine, new surface

Streaming churn begins in the first session. A viewer who cannot find something to watch spends twelve minutes looking, and one in five gives up. A bigger catalogue with the same row of thumbnails makes that worse. The Artificial Poets Platform ranks the next episode, or the next show, for each viewer on what they have watched and finished, and puts it first. The twelve-minute search collapses into a choice that was already made. It is the same mechanism that runs on publisher web, pointed at a video catalogue: vectorised content, behavioural profiles, ranked retrieval. Our published results are from web surfaces. A first video deployment starts the way every deployment does: four weeks of measurement with nothing served, a frozen baseline, then enablement on a named day so the comparison is against your own numbers.

## Related

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